Study plan

Here you have the program that Atelier's academic committee has planned for 2013/2014 annual course.

With 500 hours of teaching time, the course is divided into 8 modules over which the different projects are developed.



MODULE I. INTRODUCTION, TEAM-bUILDING AND ROLES / RESPONSIbILITIES

• Work methodology, course objectives and values
• Team-building exercises and explanation of individual roles and responsibilities
• Theoretical and practical introduction to the different modules. preliminary evaluation

MODULE II. AGENCY / COLLECTIVE

• Defining values, guidelines and objectives
• Work methodology
• Creation of a visual identity for the group
• Promotional campaign

MODULE III. GRAPHIC DESIGN

• Initial briefing to outline project(s) scope
• Development of initial proposals
• Creative briefing, client presentation and feedback
• Poster Design
• Development and signoff of final artwork
• Print Production

MODULE IV. EDITORIAL

• Initial briefing to outline project(s) scope
• Development of initial proposals
• Creative briefing, client presentation and feedback
• Development of graphic concept
• Editorial design
• Packaging design
• Project / content management
• Development and signoff of final artwork
• Print Production

MODULE V. FILM, VIDEO & MOTION

• Initial briefing to outline project(s) scope
• Development of initial proposals
• Creative briefing, client presentation and feedback
• Audiovisual Language Parameters
• Script, Storyboard and Animatic
• Pre-Production
• Production and filming
• Postproduction

MODULE VI. COMMUNICATION AND LECTURE

• Understanding communication and modern media
• Communication strategies and tools
• Analysis and structure of a presentation
• Scripts and screenplays
• Planning audiovisual structure
• Public Speaking Techniques
• Rehersal feedback and final live presentation

MODULE VII. SPECIAL PROJECT

• To be confirmed at the beginning of the course.